Category Parents
There are three fundamental marketing challenges facing small and private schools today – Marketing to prospective parents who are their true customers Increasing enrollment Engaging new and existing parents using modern communication solutions And most importantly, doing all of the… Continue Reading →
According to a recent Nielsen study, a typical U.S. adult will spend over 34 hours per month on the internet using their smart phones. 64% of the U.S. adult population is using smart phones, and the number is climbing. Of… Continue Reading →
Communicating with the Twitter Generation of Parents We are living in times where the average length of written communication is getting progressively shorter… (LOL, TTYL, OMG….! ) while the average length and format of school communications has remained relatively unchanged… Continue Reading →
But if schools continue doing what they have been doing, they will keep getting what they have been getting…the disengaged parent! Once a child is enrolled in a school, parents rarely access school websites to retrieve information; they prefer to… Continue Reading →
Students at Mililani Middle School (Photo credit: Wikipedia) The research in this report, published by Chapin Hall at the University of Chicago, seems to point toward a definitive yes. Researchers from psychologists to education specialists have all shown support for… Continue Reading →
We recently surveyed over 5,000 parents and small school administrators around the country, and became well acquainted with the way today’s schools communicate with parents. Here are our TOP TEN findings: Over 70% of Montessori schools primarily use standalone newsletters… Continue Reading →
Have you heard the news? The Los Angeles Unified School District has just hired its first Social Media Director, who will be responsible for updating the district’s Facebook and Twitter feeds, uploading YouTube videos, helping some schools create websites, and… Continue Reading →
Jack-o’-lantern (Photo credit: Wikipedia) It’s October, and you know what that means: pumpkins on every porch; that brisk feeling of fall in the air; and, for many, Parent Teacher Conferences. This article, on edweek.com, offers some very important suggestions and… Continue Reading →
Schoolbus Heaven (Photo credit: Kevin Labianco) Here’s a great article that covers some of the highlights from the MetLife Survey of the American Teacher that came out earlier in the year. Here’s my take: The article says that parental engagement… Continue Reading →
Dice five (Photo credit: @Doug88888) We often talk about Parental Engagement on this blog: about how to increase it, why it’s important, and what it means for our children. It’s all too easy to get caught up in the discussions… Continue Reading →
KIDS DRAW THE DARNDEST THINGS (Photo credit: marc falardeau) PTA’s, or parent-teacher associations, have been around since the late 1800’s, and members are just as passionate now as they were so many years ago. They’re often one of the most… Continue Reading →
English: Northwestern High School students, staff, and parents partaking in the Fiesta Latino in the Food Court, an annual fundraising event sponsored by the schools’ choir. (Photo credit: Wikipedia) A recent edweek article focused on a growing trend in public… Continue Reading →
“The Future is Coming!” (Photo courtesy of Scientific American, via blog.modernmechanix.com.) Though we might not have to worry about flying car pileups, hooligans on hovercrafts, or robot rebellions anytime soon, the world around us is always changing. This is especially… Continue Reading →
Facebook has become a popular tool for school-parent communication. However, there could be many downsides using Facebook in schools that schools are either not aware of or tend to ignore. Using Facebook often consumes a lot of time. It is… Continue Reading →
There is a so much buzz these days about the medium a school adapts to communicate with and engage parents. Studies after studies have shown that better engaged parents translate to better performing students. Schools which have moved into the… Continue Reading →