{"id":168,"date":"2021-05-26T06:24:27","date_gmt":"2021-05-26T06:24:27","guid":{"rendered":"http:\/\/34.218.229.253\/blog\/demo\/?p=168"},"modified":"2025-10-17T06:36:20","modified_gmt":"2025-10-17T06:36:20","slug":"websites-are-kneaded-but-parental-engagement-brings-in-the-dough","status":"publish","type":"post","link":"https:\/\/www.schoolcues.com\/blog\/websites-are-kneaded-but-parental-engagement-brings-in-the-dough\/","title":{"rendered":"Websites are \u201ckneaded\u201d but parental engagement brings in the dough!"},"content":{"rendered":"<p><strong>Five reasons why schools are challenged in keeping their parents engaged.<\/strong><\/p>\n<ul>\n<li>Over 75% of small schools are faced with declining enrollment and \/ or budgets year over year. With limited technology infrastructure and resources, they are constantly in search of that ideal solution to market to and engage with parents. Its a version of an \u201cabracadabra\u201d which either doesn\u2019t exist or it\u2019s called a custom solution!<\/li>\n<li>School websites are primarily a marketing tool for new (prospective) parents to find out more about the schools. Existing parents rarely go to their <a href=\"https:\/\/www.schoolcues.com\/blog\/5-ways-adding-images-to-your-school-website-makes-it-more-powerful\/\">school websites, irrespective of how relevant the content is<\/a>. Yet schools constantly upgrade, change, knead, and spruce up their web content and spend valuable $$ on SEO and social media, trying to increase their traffic. But research shows that over 80% of a school\u2019s enrollment comes from families living within a 15 mile radius.<\/li>\n<li>\u201cConstantly Contacting\u201d the parent is unlikely to get them excited \u2013 it\u2019s the Rule of \u201c5-85-2-9\u201d \u2013 Five hours to create a newsletter \u2013 85% of them go unopened \u2013 less than two minutes spent on those that are opened \u2013 attention span of parents is less than 9 seconds to get your message in!<\/li>\n<li>Parental engagement typically peaks during auctions, fund raisers and carnivals. Practically, is more of these the solution?<\/li>\n<li>With the explosive growth in mobile devices, there has been a rapid decline in web traffic as more users prefer to receive their content and on a mobile device. However, a vast majority of small schools continue to rely on the web as their main engine of ontent dissemination.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><em><strong>Isn\u2019t it time for schools to start thinking about the future trends especially if they are catering to the next generation of parents?<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five reasons why schools are challenged in keeping their parents engaged. Over 75% of small schools are faced with declining enrollment and \/ or budgets year over year. With limited technology infrastructure and resources, they are constantly in search of&#8230; <a class=\"more-link\" href=\"https:\/\/www.schoolcues.com\/blog\/websites-are-kneaded-but-parental-engagement-brings-in-the-dough\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_aioseo_title":"","_aioseo_description":"","_metasync_seo_title":"","_metasync_seo_desc":"","_metasync_otto_disabled":"","footnotes":""},"categories":[7,4,19,3],"tags":[14,26,42,63,16,22,64,51,52,12,29,56,89],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parent-engagement","category-school-communications","category-school-fundraising","category-schoolcues","tag-marketing-schools","tag-mobile-solutions-for-schools","tag-parent","tag-parent-teacher-conference","tag-parental-engagement","tag-parental-engagement-in-schools","tag-parental-interaction","tag-school-communication","tag-school-communications","tag-school-fundraisers","tag-school-parent-interactions","tag-schools-and-social-media","tag-technology-for-effective-school-parent-interactions-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Websites are \u201ckneaded\u201d but parental engagement brings in the dough! - SchoolCues-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schoolcues.com\/blog\/websites-are-kneaded-but-parental-engagement-brings-in-the-dough\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Websites are \u201ckneaded\u201d but parental engagement brings in the dough! - SchoolCues-Blog\" \/>\n<meta property=\"og:description\" content=\"Five reasons why schools are challenged in keeping their parents engaged. 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