Pizzas, cookies and lemonade, potlucks, auctions, carnivals and picnics have traditionally been the avenues used by small schools to involve, engage and market to parents and drive school loyalty in addition to raising funds. However, the rapid pace at which technology is evolving in today’s digital world is forcing school administrators to rethink and augment their communication and marketing strategies. It would behoove small schools to seriously consider evolving from traditional “bite” centric ways of marketing and engaging parents to a more dynamic and interactive “byte” medium of engagement that today’s generation of mobile parents are in tune with – one that actually helps schools meet their objectives of increasing enrollment, reducing costs, communicating to the busy parents and getting them to respond to their requests in a timely manner.
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