Category Parent Engagement
Engaging today’s mobile parents in the “Me Generation Schools are operating in a time where the parental expectations are high. Schools are struggling to keep up to the growing demands of their parents while maintaining parental loyalty and the enrollment… Continue Reading →
When it comes to communicating with parents and students, many schools address the challenge by putting even more information — forms, calendars, pdfs, instructions — on their websites. As more information becomes available, additional pages are added and more downloads… Continue Reading →
With all the technology being used inside the classroom today, it is amazing how little technology is used outside the classroom to maximize (and automate) communications between parents and schools. Parents are still being buried with flyers, calendars, forms and… Continue Reading →
According to a recent Nielsen study, a typical U.S. adult will spend over 34 hours per month on the internet using their smart phones. 64% of the U.S. adult population is using smart phones, and the number is climbing. Of… Continue Reading →
Communicating with the Twitter Generation of Parents We are living in times where the average length of written communication is getting progressively shorter… (LOL, TTYL, OMG….! ) while the average length and format of school communications has remained relatively unchanged… Continue Reading →
But if schools continue doing what they have been doing, they will keep getting what they have been getting…the disengaged parent! Once a child is enrolled in a school, parents rarely access school websites to retrieve information; they prefer to… Continue Reading →
Five reasons why schools are challenged in keeping their parents engaged. Over 75% of small schools are faced with declining enrollment and / or budgets year over year. With limited technology infrastructure and resources, they are constantly in search of… Continue Reading →
While parents and kids are staying on top of the blistering pace of technology, small schools are falling behind in their adoption of modern methods to communicate and engage with their parents. Small school administrators are constantly challenged with the… Continue Reading →
Pizzas, cookies and lemonade, potlucks, auctions, carnivals and picnics have traditionally been the avenues used by small schools to involve, engage and market to parents and drive school loyalty in addition to raising funds. However, the rapid pace at which… Continue Reading →
This is an interesting and timely question coming from several schools who have reached out to us over the past few weeks. Over 80% of schools prominently display their school calendar and school events on their websites and the information… Continue Reading →
We recently surveyed over 5,000 parents and small school administrators around the country, and became well acquainted with the way today’s schools communicate with parents. Here are our TOP TEN findings: Over 70% of Montessori schools primarily use standalone newsletters… Continue Reading →
Have you heard the news? The Los Angeles Unified School District has just hired its first Social Media Director, who will be responsible for updating the district’s Facebook and Twitter feeds, uploading YouTube videos, helping some schools create websites, and… Continue Reading →
Whether you’ve found yourself desperately searching for fundraiser volunteers or are simply wondering why parents don’t seem be very involved in their children’s academic lives, you’ve probably noticed that parents at your school aren’t as engaged as you would like… Continue Reading →
Jack-o’-lantern (Photo credit: Wikipedia) It’s October, and you know what that means: pumpkins on every porch; that brisk feeling of fall in the air; and, for many, Parent Teacher Conferences. This article, on edweek.com, offers some very important suggestions and… Continue Reading →
Why iPad (and tablets in general) will succeed (Photo credit: ticoneva) With all the emphasis on integrating technology into schools, it can be difficult to figure out how to do so in a meaningful, cost-effective way. Luckily, here are three… Continue Reading →