If your private or small school is still holding off providing a mobile app for parents to access information via their smart phones, you may be losing both the mind share and revenue of an increasing segment of your parent… Continue Reading →
There is no question that all schools, public and private, have to watch their budgets these days. As school administrators brace for a challenging new year, many have spent the summer patching up old websites, working out the bugs in… Continue Reading →
When it comes to communicating with parents and students, many schools address the challenge by putting even more information — forms, calendars, pdfs, instructions — on their websites. As more information becomes available, additional pages are added and more downloads… Continue Reading →
When it comes to using technology in schools, only 56% of parents feel that the schools their children attend have adequate technology. This was the finding of a recent survey from the Center for the Digital Future. Now, for most… Continue Reading →
With all the technology being used inside the classroom today, it is amazing how little technology is used outside the classroom to maximize (and automate) communications between parents and schools. Parents are still being buried with flyers, calendars, forms and… Continue Reading →
ID-100278237Communication isn’t what it used to be. The average length of written communication is getting progressively shorter… (LOL, TTYL, OMG….! ) while the average length and format of school communications has remained relatively unchanged over the years. What has also… Continue Reading →
But if schools continue doing what they have been doing, they will keep getting what they have been getting…the disengaged parent! Once a child is enrolled in a school, parents rarely access school websites to retrieve information; they prefer to… Continue Reading →
Five reasons why schools are challenged in keeping their parents engaged. Over 75% of small schools are faced with declining enrollment and / or budgets year over year. With limited technology infrastructure and resources, they are constantly in search of… Continue Reading →
While parents and kids are staying on top of the blistering pace of technology, small schools are falling behind in their adoption of modern methods to communicate and engage with their parents. Small school administrators are constantly challenged with the… Continue Reading →
Pizzas, cookies and lemonade, potlucks, auctions, carnivals and picnics have traditionally been the avenues used by small schools to involve, engage and market to parents and drive school loyalty in addition to raising funds. However, the rapid pace at which… Continue Reading →
Can parental engagement be improved in schools? School administrators are busy: The front desk is swamped. Teachers are overworked: There is only so much the school staff and teachers can do to help keep the parents engaged. School websites don’t… Continue Reading →
This is an interesting and timely question coming from several schools who have reached out to us over the past few weeks. Over 80% of schools prominently display their school calendar and school events on their websites and the information… Continue Reading →
Students at Mililani Middle School (Photo credit: Wikipedia) The research in this report, published by Chapin Hall at the University of Chicago, seems to point toward a definitive yes. Researchers from psychologists to education specialists have all shown support for… Continue Reading →
We recently surveyed over 5,000 parents and small school administrators around the country, and became well acquainted with the way today’s schools communicate with parents. Here are our TOP TEN findings: Over 70% of Montessori schools primarily use standalone newsletters… Continue Reading →
Have you heard the news? The Los Angeles Unified School District has just hired its first Social Media Director, who will be responsible for updating the district’s Facebook and Twitter feeds, uploading YouTube videos, helping some schools create websites, and… Continue Reading →
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