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The New Twitter Generation of Parents: Why Schools Struggle to Communicate

ID-100278237Communication isn’t what it used to be. The average length of written communication is getting progressively shorter… (LOL, TTYL, OMG….! ) while the average length and format of school communications has remained relatively unchanged over the years. What has also… Continue Reading →

Parents are ahead and schools are behind. Change is painful.

But if schools continue doing what they have been doing, they will keep getting what they have been getting…the disengaged parent! Once a child is enrolled in a school, parents rarely access school websites to retrieve information; they prefer to… Continue Reading →

Should Schools be Entitled to Parental Engagement?

Can parental engagement be improved in schools? School administrators are busy: The front desk is swamped. Teachers are overworked: There is only so much the school staff and teachers can do to help keep the parents engaged. School websites don’t… Continue Reading →

Schools are taking parental engagement more seriously

Have you heard the news? The Los Angeles Unified School District has just hired its first Social Media Director, who will be responsible for updating the district’s Facebook and Twitter feeds, uploading YouTube videos, helping some schools create websites, and… Continue Reading →

Here’s why parents aren’t engaging with your school

Whether you’ve found yourself desperately searching for fundraiser volunteers or are simply wondering why parents don’t seem be very involved in their children’s academic lives, you’ve probably noticed that parents at your school aren’t as engaged as you would like… Continue Reading →

Revamping School Communication-A Necessary Pain

We’ve found that the most successful schools are those who aren’t afraid to change. Though your school might be taking basic steps to improve parental engagement- by creating a website, for example-such small improvements often go unnoticed. Many of the… Continue Reading →

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