We’ve found that the most successful schools are those who aren’t afraid to change. Though your school might be taking basic steps to improve parental engagement- by creating a website, for example-such small improvements often go unnoticed. Many of the most successful schools we work with are already ahead of the curve: Some have begun using mobile phones to communicate, and some have altered their business model, increasing investments in social media and mobile services. Though it might take time and effort to revamp your school’s communication system, the benefits of this “necessary pain” far outweigh the costs. It’s an important step to take in making sure that your school doesn’t fall too far behind. Schools need to stay ahead of the curve, especially when their parents and students are already embracing new technologies.

What do you think? Do the long-term benefits of improving school-parent communication outweigh the short-term pain?