Schools can use their website to convert visitors into prospects by providing the right content and tools. You can utilize your website to gain new students at your school. Your website needs to be efficient in drawing people in and making them stay. Keep on reading to learn how to convert your school site visitors into prospects!
Increasing Online Visibility with a School Website
Here are ways to increase online visibility with your school website and thus draw prospective families in!
#1: Develop an SEO strategy.
SEO, or search engine optimization, is the process of improving the visibility and ranking of your website in search engine results pages. SEO involves optimizing your website content, structure, and on-page elements like titles, headings, and meta descriptions for keywords that potential families are likely to use when searching for schools online. This greatly helps increase school site visitors!
#2: Make your website mobile friendly.
With more and more people using their phones and tablets to access the Internet, it’s important that your school website is responsive and looks good on all devices. A responsive website will automatically adjust its layout to fit the screen size of the device being used, making it easy for potential families to browse your website no matter what type of device they’re using.
#3: Publish high-quality content.
One of the best ways to increase online visibility for your school website is to publish high-quality content that potential families will want to read. This could include blog posts about your school, news stories about recent events, or even helpful resources like school rankings or tuition calculators.
#4: Social media.
Make sure to promote your school website on your social media channels as well! This could involve sharing links to your website’s homepage or blog posts, using hashtags related to your school or city, or even running contests and giveaways on social media that require entrants to visit your website.
#5: Link your website to your admissions portal.
Finally, be sure to link your school website to your admissions portal so that potential families can easily find information about how to apply to your school. This could involve adding an “Apply Now” button to your website’s homepage or adding a link to your admissions portal in the footer of your website.
Utilizing your website in this way is a great way to increase online visibility for your school and draw prospective families in.
School Website Design Best Practices
Here are five of the best school website design practices to follow, to increase school site visitors!
#1: Use high-quality visuals.
One of the best ways to make your school website stand out is to use high-quality visuals throughout your design. This could include beautiful photos of your campus, videos of your students in action, or even infographics that showcase your school’s statistics.
#2: Keep your navigation simple.
When designing your school website, it’s important to keep your navigation simple and easy to use. This means using clear and concise labels for your menu items, including only the most essential navigation links, and avoiding complex drop-down menus.
#3: Make use of typography.
Another way to make your school website stand out is by using creative typography in your design. This could involve using different fonts throughout your website, setting text against interesting backgrounds, or even creating custom typefaces for your school.
#4: Use color to your advantage.
Color can be a powerful tool when it comes to web design, so be sure to use it to your advantage when designing your school website. This could involve using different colors to highlight different parts of your website, creating a color scheme that reflects your school’s branding, or even adding animations and transitions to your website design.
#5: Stick to a consistent style.
Finally, it’s important to stick to a consistent style throughout your school website design. This could involve using the same fonts, colors, and design elements throughout your website, or even following a specific layout template for all of your webpages.
Making your school website stand out is essential for attracting potential families online. Creating an effective school website can be a challenge, but by following these five website design tips, you can create a website that will stand out from the competition and draw in potential families.
SchoolCues is an all-in-one school management system for small schools with limited budgets and resources. Our solutions include admissions and enrollment, online payments, student information system, gradebook, communications, parent engagement, donations and fundraising, alumni management, and more. Schedule a demo with us today.