Does your school website need a little help regarding donation collection? There are a handful of tactics that school administrators must know about in order to make the donation process as easy and efficient as possible.
Why Schools Should Have a Donation Collection Feature on Their Website?
First, here are three reasons why schools should have a donation collection feature on their website:
#1: More convenient for donors
Convenience is key when it comes to online giving. Donors can give to your school from the comfort of their own homes, and they don’t have to worry about carrying around cash or checks. Plus, they can donate anytime – day or night.
#2: Easy to track
When you collect donations online, it’s easy to track how much money you’ve raised. This information can be helpful when it comes to setting fundraising goals and measuring your progress. In addition, you can see which donation methods work well and which ones need a slight improvement.
#3: Helps you reach a wider audience
By collecting donations online, you can reach a wider audience of potential donors. People who might not live nearby or who are unable to attend a physical fundraiser can still show their support by donating online.
Remember these reasons if you are thinking about collecting donations through your school website.
5 Effective Ways to Optimize School Website Design for Donation Collection
Now that you know why it’s important to collect donations through your school website, let’s take a look at five ways you can optimize your school website for this purpose:
#1: Make sure your website is mobile-friendly
Most people now use their smartphones to access the internet, so it’s important to make sure your school website is designed for mobile devices. This means using a responsive design that automatically adjusts to different screen sizes. You should also avoid using large images or videos that could take forever to load on a mobile connection.
#2: Use clear and concise language
When you’re asking for donations, you need to be clear about what you’re asking for and why. Don’t try to be too clever with your wording – state the facts plainly. For example, “Your donation will help us buy new books for the library.”
#3: Include a call-to-action button
Make it easy for potential donors to give by including a call-to-action (CTA) button on your website. This button should be prominently displayed and link to your online donation form. The CTA should be clear and concise, such as “Donate Now.”
#4: Set up a dedicated donation page
If you’re collecting donations for a specific project or campaign, create a dedicated page on your website for this purpose. This page should include all the relevant information about the campaign and the CTA button. You can also use this page to track your progress towards your fundraising goal.
#5: Use social media
Social media is a great way to promote your donation campaigns and drive traffic to your donation page. Post updates regularly and include a link to your donation page in your profile. You can also use social media ads to target potential donors.
These are just a few tips to help you optimize your school website for donation collection. By following these tips, you can make it easy for potential donors to give and increase the chances of reaching your fundraising goals.
Best Platforms for School Donation Collection
So, what are the best platforms for school donation collection? Here are the top three:
#1: Donorbox
If you want a donation platform that offers a wide range of features, including a customizable donation form, automatic receipts, and recurring donations, Donorbox is right for you. You can also use Donorbox to create a dedicated donation page for your campaigns.
#2: Givelify
Givelify is a donation platform that offers a simple and easy-to-use donation process. Donors can give using their credit card, debit card, or bank account. Givelify also offers a mobile app for donors who want to give on the go.
#3: PayPal Giving Fund
PayPal Giving Fund is one of the most popular donation platforms that offer a simple way to collect donations. Donors can give using their PayPal account or credit card. PayPal Giving Fund also provides a dedicated donation page builder and automatic tax receipts.
#4: SchoolCues
SchoolCues is the best low-cost donation collection platform for small schools. With our system, you can set up your school website for easy donation collection in just two days! Donation payments can be made by credit/debit, ACH, cash, and check.
These are just a few of the best platforms for school donation collection. To find the right platform for your needs, be sure to compare the features and pricing of each platform.
There are many factors to consider when choosing a donation platform for your school. But by following these tips, you can be sure to find the right platform for your needs. With the right platform, you can make it easy for potential donors to give and increase the chances of reaching your fundraising goals.
SchoolCues is an all-in-one school management system for small schools with limited budgets and resources. Our solutions include admissions and enrollment, online payments, student information systems, gradebook, communications, parent engagement, donations and fundraising, alumni management, and more. Schedule a demo with us today.