Communication is often key for schools looking to increase student success and build better relationships with parents. Though most schools feel that they can address all their communications needs only by creating and updating a website, many have found that solely relying on websites leaves much to be desired. Here’s why:

  • Websites are static. Across the nation, extreme budget cuts are forcing school administrators, teachers, and officials to make tough decisions about issues such as cutting programs, reducing salaries, and expanding class sizes. Not only can most schools not afford to create a professionally-designed website, but the whole issue of parent-school communication often gets pushed to the back burner. Websites’ static content and hard-to-navigate pages make it both difficult and burdensome for parents and students to find the information they need, on time.
  • Parents are busy. This generation of parents is said to be the busiest one yet, and schools need to make sure that they can stay in contact with these parents who are constantly on the go. When schools need a quick way to send information to parents, they don’t usually rely on their websites to get the word out- and for good reason. Now that everyone is busy, schools need to make sure that all parents-whether they’re working two jobs or one, traveling or commuting-have easy access to the information they need.
  • Smartphones usage is increasing. More and more people are using their smartphones and smartphone apps to accomplish daily tasks. According to Business Insider, web use conducted on mobile devices as opposed to on computers has been climbing steadily since 2009, and shows no sign of stopping any time soon. It’s evident that schools trying to modernize and consolidate their communications systems shouldn’t ignore the prospect of mobile solutions.

What do you think? Is it smarter for schools to focus on communicating with smartphone-based parents? Are school websites destined to be a thing of the past?Let us know in the comments!