There are three fundamental marketing challenges facing small and private schools today –
- Marketing to prospective parents who are their true customers
- Increasing enrollment
- Engaging new and existing parents using modern communication solutions
And most importantly, doing all of the above in a cost-effective manner.
Schools often downplay the importance of investing time or resources in the above-mentioned marketing challenges except during crunch time. As for the parents, they usually are in one of three groups in every school: (a) those that are constantly engaged with the school, (b) those that want to be engaged with the school but are overwhelmed with everything else that’s going on in their lives and (c) those that just do not engage with the school for whatever reason.
Bridging the school-parent engagement spectrum was the primary driver resulting in the creation of SchoolCues.